Top 5 Metrics to Track for AI-Powered Engagement Success
Top 5 Metrics to Track for AI-Powered Engagement Success
Introduction:
Investing in AI-powered engagement tools is a big step—but how do you measure success? At GoEngage, we believe in delivering clear, measurable results that show a tangible return on investment (ROI). Here are the top 5 metrics every business should track to ensure their AI engagement strategy is working.
1. Response Time:
Customers expect instant replies, and AI tools like GoEngage deliver. Track your average response time before and after implementation. Businesses using our platform see response times drop to under 3 seconds.
2. Conversion Rates:
How many leads turn into customers? AI-powered engagement tools help boost conversions by responding quickly, capturing after-hours enquiries, and personalising interactions. For example, VenueBot users report a 21% increase in conversion rates within the first 30 days.
3. Enquiry Capture Rates:
Missed enquiries are missed opportunities. Measure how many leads you’re capturing now versus before implementing AI. With GoEngage, businesses capture 67% more after-hours enquiries, turning potential losses into revenue.
4. Time Saved on Admin Tasks:
AI isn’t just about customer-facing benefits—it also reduces your team’s workload. Track how much time your team spends on repetitive tasks like scheduling and FAQs. Most GoEngage clients save 10+ hours per week, freeing up time for higher-value work.
5. Customer Satisfaction Scores:
Happy customers are loyal customers. Use surveys or Net Promoter Scores (NPS) to measure satisfaction levels. Faster responses and personalised service lead to noticeable improvements in customer happiness.
Conclusion:
Tracking these metrics will help you understand the full impact of AI-powered engagement on your business. If you’re ready to see these numbers in action, GoEngage is here to help.
Schedule a 30-minute Zoom call to explore how GoEngage can transform your customer engagement.
Mark Kirby - Founder GoEngage
